Marketing Research Topics & Project Ideas 2023

Published 1 May 2019

We are providing Marketing research topics for college, senior high school & master’s students.

For your business growth and development, marketing is essential. Hence marketing assignment writings can help you in developing a substantial and effective promotional plan for your company that can support your business goals.

Therefore, it is essential that a college student must choose an interesting research paper topic that can grow their interest while doing the research work and make your assignment look professional and impressive. The online research paper help experts from MyResearchTopics.com will help you in choosing one.

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List of various Marketing Project Ideas for College Students

1. The effects of the pharmaceutical dispensing pattern on consumer store patronage
2. Market entry strategy in an emerging market using country of origin information
3. Effect of self-placement of habitual buying products on their sales
4. Impact of brand awareness on consumer/brand loyalty: A study of packaged milk brands
5. Determinants of consumer buying behavior through mega stores in (country name
6. Customer delight in banking
7. To recognize service quality gaps in the banking sector: A comparative study of local and international banks
8. Effects of occupational status on women food buying and cooking behavior
9. The effect of brand image on consumer taste preference
10. Effects of gender on the family buying decision
11. The effect of recession advertising
12. Factors affecting positive and negative word of mouth in the restaurant industry
13. Factors that influence the level of impulse buying
14. Consumer response to unethical retailer behavior
15. Effects of product and consumer characteristics on free sample usage

Read Also: Unique College Research Paper Topics 

Research Topics in Marketing for MBA College Students

1. The effect of the recession on promotional activities
2. The attitude of people in different roles towards direct marketing
3. Relationship between customers internal usage practices and awareness of internal advertising
4. Effect of deceptive advertising on consumer loyalty in the telecom sector
5. The effects of the product, market, and organizational characteristics of market research practices
6. A comparative study of sellers and buyers in market acceptability of licensed software
7. Factor affecting educationists/scientist response to patent registration
8. The effects of advertising research practice on the advertising performance of companies
9. Relationship between marketing research, customer knowledge, and business sales
10. Impact of performance commitment on customer’s evaluation of product quality
11. Shelf spacing competition: A relative analysis of local and international brand
12. Factors behind brand switching in the telecom industry
13. Factors influencing customer satisfaction in health care services
14. The impact of brand extension on brand personality
15. A four dimension approach to attitude measurement

Marketing Research Project Ideas for High School Students

1. A consumer decision-making model in the automobile industry of (country name)
2. Understanding customer response towards sales promotion in the fast-food industry
3. Impact of congruity between self-concept and brand image on brand preference in the automobile industry
4. The result of personal involvement in-store brand selection
5. Sustainable competitive advantages in the hospital industry
6. The effect of corporate characteristics on the choice of CSR
7. Effect of personal and personality characteristics on sales performance
8. Relationship between organization features and organization response to grey market
9. Customers evaluation of the perceived value of service rendered by the physician consultant
10. A study of waste management and recycling in (country name)
11. Impact of parent brand image on the brand extension of the firm
12. The effects of publicity source characteristics on consumer belief
13. Impact of communication on service brand evaluation
14. Effect of nutritional labeling on consumer buying behavior
15. Impact of celebrity endorsement and event sponsorship on pre-purchase evaluation

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Some Trending Marketing Topics to Write About

1. The effects of search engine optimization on the marketing performance of the companies
2. The effect of consumer travel characteristics and billboard characteristics on consumer responses to billboard advertising
3. Factor affecting compulsive buying behavior in credit card consumer
4. Effect of in-store shelf spacing on purchase intent
5. Factors influencing customer retention in hotels
6. To evaluate the packaging variables and their impact on consumer preference in soft drink
7. Role of outdoor advertising in bringing awareness and developing perception for social causes
8. The effects of consumer environmental consciousness and environmental friendliness on brand preference
9. The impact of customer expectation service on gender basis
10. Effect of mood on brand recall and attitude of brand placement in the television program
11. The effect of customer relationship management on customer retention
12. Relationship between store image and consumer preferences towards store brand
13. Brand awareness and brand attitudes as the predictors of market share
14. Impact of advertising and price sensitivity and client buying behavior
15. A study on consumer spending via credit cards
16. Influence of humor advertising on consumer brand perception
17. An association between advertising messages and content and the response of the student
18. To examine the effects of offensive images and tests on ad recall, brand recall, and brand image

Importance of marketing project research topics

Students pursuing their MBA degree programs or other academic programs need to write research papers, thesis, or dissertations on the given marketing project research topics. For appropriate writing, students need to choose a suitable topic that is approved by the supervisor and also helps them score the highest grades. If facing difficulties students can also come to experts for premium Assignment Help. The online experts are offering Research Paper Writing Help to the students.

Also Have a Look: Free Business Management Research Paper Ideas

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