Published 16 October, 2023
Thematic analysis (TA) is basically a research methodology for analyzing qualitative data in many disciplines and fields and can be applied in lots of different ways, to lots of different datasets, to address lots of different research questions. In the thematic analysis, you need to prepare the different themes on the basis of the questions and answers of respondents.
Thematic analysis is a research technique that presents data in order to discover themes across a dataset. To do this, a common set of codes are applied to the text and then grouped together into categories or themes.
In order to prepare themes, need to closely analyze the data which you have collected during an investigation. It is the research method that mainly concentrates on organization and providing detailed information. Thematic analysis is the technique that will allow you to generate meaning from data.
It is the research technique that is applicable to texts like transcripts of the interview. Thematic analysis is a flexible research approach by utilizing which you can easily analyze the opinion of different people. The main objective of thematic analysis is to provide detailed information. Another objective is to enable an individual to develop an understanding of the answers of respondents.
For example, a researcher performs a study with the intention to gather information about the factor which motivates employees to retain their job in a specific organization? You can perform interviews for collecting the facts. After that, you need to analyze information and design different themes on the basis of common answers of respondents. Results of data analysis revealed that the majority of respondents have thought that it is the effective reward and incentive scheme which motivates them to retain their job in a company.
In this article, we will discuss the uses, approaches, and step-by-step process of conducting thematic analysis.
Read Also: Content Analysis For Research
Before beginning the procedure of thematic analysis it is very crucial for you to clearly identify the approach which you will apply for the identification of themes. There are basically two approaches that you can apply for the identification of themes these are deductive and inductive.
The two most common approaches to thematic analysis are:
See Also this: Inductive & Deductive Research Approach Differences
The further process of thematic analysis includes different phases:
It is the initial phase where you need to develop an understanding of facts. You need to properly analyze the interview and note important points, as this technique would help you in becoming familiar with the subject or topic. Where the study involves an observational technique of data collection then you can easily design themes.
This is a stage where you need to give codes to data. Code is brief decryption and a list of interesting facts which you have discovered during an investigation. Codes should be clearly defined, ensuring that they are not interchangeable or redundant.
A researcher can use as many levels of coding as they think will be useful. But too many levels could make the data hard to organize and understand. Then after that, you have to organize information in systematic order. You can use a special type of software for the coding data.
This phase involves examining the codes and collated data to identify significant broader patterns of meaning (potential themes). It then involves grouping relevant information into categories based on these identified themes, so that you can work with your findings.
At this phase, you need to review the codes in order to analyze the pattern of responses It is a stage where you might find some of the codes to be irrelevant.
This phase involves checking the candidate themes against the dataset to determine that they tell a convincing story of data and one that answers the research question. In this phase, themes are typically refined which sometimes includes them being split into two or combined with other topics. Our TA approach defines a theme as a pattern of shared meaning underpinned by a central idea or concept.
It is basically one of the important activities which you need to perform in order to confirm that themes are useful and accurate.
After reviewing you need to prepare the final list of themes. Then after that defining the themes is very much crucial which includes providing a clear explanation about the meaning of each theme. Defining the theme includes naming the theme in such a manner that it helps an individual in understanding the data.
This is the last phase which mainly involves producing a meaningful report. It is a phase where you need to determine which themes in research have helped you in developing an in-depth understanding of data. Performing the verifications is very much crucial for you in order to confirm that accurate representation of findings has been done. In the report, you are required to provide an introduction about the topic, a description of methodology including detailed information about the techniques which you have applied for the collection of data.
Must See: Textual Analysis in Research
Other Related Guides